The book has not been brilliant already decline of the domestic market has not

An Amazon Kindle into China news spread like wildfire in the country. According to information disclosed by the Ministry of Industry site, Amazon Kindle device already approved of four, including two e-book reader - the Kindle keyboard, Kindle Touch and the Kindle Fire HD Tablet PC, another is unclear. When this around for a long time, "legend" is about to come true, however, the domestic e-book reader market is already red-hot trend of the previous two years.
　　To do anything about?
　　"IT Times" reporter visited several computer stores in Xujiahui and Pudong found that many readers have disappeared 2009,2010 counters placed most of the current Apart from Hanwang outside, only the United States Amazon Kindle parallel product but the number is not more. In addition to these two brands on Taobao, the only e-book reader Founder, Dr. Yi, Hanlin, Bo read only a handful of brands using electronic ink (E-ink) technology, more than 40 brands and 2010 the hot situation is quite different.
　　The eBook reader bystanders more pessimistic view. Domestic e-book reader portal all the way scholarly "founder Zhaoze Qing witnessed the ebb and flow of the industry.
　　IT Times "reporter interview in the near future, he said," I have not quite concerned about the industry the eBook decline is inevitable. "
　　"Objectively speaking, the e-book reader is not no one to buy, but the market is very obvious lonely now only several vendors, basic is a low price to grab a limited number of users, technology and hardware with a year ago also not much difference. "Zhao Zeqing stressed, if not a few years ago Hanwang fierce speculation, now e-book reader market is developing, just suddenly look fierce fried, and then suddenly become cool down, it is difficult for people to accept This is the result of over-consumption in the market.

　　To some extent, the e-book reader in China, seems to have been vendors in an affair hot overall consumer market has not cultivated.
　　Hanwang Technology is currently ranked first in the domestic e-book reader market. Hanwang Technology staff told reporters, Hanwang five directly operated stores in Shanghai, in the sale of e-book reader sales revenue accounted for only about three percent of their overall product. Hanwang latest third quarter results, when the quarterly net loss of 38.18 million yuan, mainly due to a decrease in revenue of the e-book reader.
　　Grand eBook Bambook, backed by a large repository of Shanda Literature, Bambook been sent to the high expectations of the "Kindle" grand this also confident that we could see from the pricing of its products to 999. after the initial pricing of the yuan, they pulled down the profits of the informal vendors, all the way down to 499 yuan, the cottage manufacturers also completely not to do.
　　But Now, Bambook is retired. The Nutshell electronic Shanda's subsidiary responsible for Bambook operators. But recently the official website of the the grand Bambook eBook content domain address from Nutshell electronic official website removed, and turn to the website of Shanda Literature. Introduction page the grand new color e-book reader - Bambook sunflower "hidden" them - can not be normal to find from Nutshell electronic official website link that opens only by external search engines to find.
　　Is Shanda reply Nutshell electronics will be more focused on the development of the mobile phone business, Shanda layout representation in the field of mobile Internet business. The Clearly, Bambook not included.
　　As in the foreign markets, the clash with the iPad front, a small number of electronic products, to enter the Chinese market late, nearly 3 years of Kindle Prior to the decline of the domestic brands, whether a change challenges. "IT Times" reporter confirmed from various parties order the contents of the e-book reader, Amazon, being the co-operation and major domestic Press negotiate copyright. According to sources, the Amazon to get 10,000 Chinese book's copyright.
　　Even Kindle loyal fans, media people left Chi-kin, the iPad user stickiness strong, may not be willing to use speed Pianman the Kindle Android-based Tablet PC price is very close to the people, Kindle has no advantage. And a lot of people have bought the Kindle parallel the Kindle licensed in China will not have much space.
　　Alternative stick
　　In fact, the Hanwang not the Chinese market of the earliest entrants in Hanwang products out before, there have been North Tianjin Branch, South Jinchan say. Today, however, the Tianjin Branch of the e-book reader business is in the maintenance phase, toad took a different path.
　　Toad software, Yang Hong, president of the Dr. Yi Group, told "IT Times" reporter, they had to do a Salem paper-based business model, which Hanwang, grand, Amazon have different modes.
　　Salem paper, E-ink is Jinchan own patented technology. YANG, and other electronic reader products sell hardware, Salem paper to sell the concept of the "paper": replace the traditional paper Salem paper as a carrier of content, combined with digital content publishers formation can operated by the book. "
　　"For example, with the national chess publishers talk about it, all the chess together on a reader products, this product is called chess partner. Chess enthusiasts buy their own paper books to collect less than so full, and secondly, the price of the paper book is not cheap, chess companion of pricing in 1500 dollars, these lovers you said you would be willing to buy this? "Hong Yang asked the reporter. He revealed that this product Salem paper has a 10.
　　In Hong Yang, Salem paper sell what depends on its users - Press. Put the kind of content, how much content, what price sales are Press decided. Jinchan not participate in the Press content sharing, the Salem paper as a carrier, will be slightly higher than the cost price to the publishing unit.
　　YANG calculations to reporters, according to a Salem cardboard contains 50 digital books, each book Mayang 30, 1000 operators from India ", in accordance with the idealized market sales , the product sales revenue of 150 million to get rid of 10% of the royalties paid to the author's, and then there were 1.35 million additional payment off Salem paper hardware cost 500,000 yuan (500 yuan / this), save also 850,000 profit, profit of 85 million is left to the publishers and their sales channels, far higher than the Press, external cooperation, the price of e-books only triple of the physical book income ratio. "
　　Upstream firm sample
　　PVI "ink", no ink?
　　The PVI shipments plummeted 91%! The electronic reader market decline has a direct impact on the the upstream enterprise's business. The PVI is undisputed monopoly in the field of e-ink screen, the mainstream, including the Amazon Kindle, Barnes & Noble's Nook e-reader manufacturers basically use its products, the global share of over 90%. PVI has the slogans shouted "do the field of e-reader Intel, but now, it's not a good time.
　　By the public relations firm, PVI declined IT Times "reporter's interview request, PVI is actively seeking transformation exhibition to Shangyuan too will launch more solutions in the next year's display industry as well as a clear new direction of development.
　　In fact, as early as one year ago, the global electronic ink screen is not yet showing a significant downward trend in the PVI efforts to open up new areas, such as electronic erasable ink blackboard, snowboard display business venue seat electronic number plate on the back of a chair and a series of new applications refreshing. However, the education market, to cultivate the users need time, 2012, PVI revenue, stock price, profits and other data become more and more ugly.
　　"From the price point of view, PVI has fast been prodding." PVI, a partner executives told reporters that by the end of 2009, PVI shares fell 12 NT $, then surging, black-and-white display shipments achieve a hundred times the amount of growth, record high of 84.2 yuan NT stand on as soon as one year, and then turned down again, only about NT $ 20 share price of $ these days too, only 1/4 of the peak period. "
　　PVI, chief marketing officer, Sri Lamb, frankly: "The market is very depressed." By the largest customers Amazon inventory adjustment, PVI in the first quarter of this year, revenue is only NT $ 3.84 billion, compared with last year's fourth quarter, a decrease of 63%, and even lower than last year's monthly revenue figures.
　　View of the downturn in revenues, PVI implement unpaid leave since May of this year, more than to the Commissioner in charge of a comprehensive 10-20% pay cut, hoping employees tide over the difficult time. Expected, the policy will affect about 20% of the employees. At the same time, "IT Times" reporter understands, PVI has suspended most of the mainland's public relations business, the routine work of the public relations firm is only responsible for the maintenance of microblogging.
　　Just last fall, PVI chairman Liu Cheng for revenue success shouting: "July performance is 'ignition' August 'heating' September 'take the steam', October eager 'boiling'. "The the industry lamented, electronic ink roller coaster market really elusive.
　　PVI and did not give up, in August this year, PVI takes the plunge again mergers industries and enterprises, PVI board resolutions, will be no more than 15 billion New Taiwan dollars to buy the AUO Group the Dayi Technology (SiPix). Tech 200 patents accumulated technology and electronic label market is very interested in that PVI. Taiwan analyst Zhang Xiaobiao pointed out, the electronic ink PVI market share is very high, and other manufacturers marketing lack technique, AUO this time out is a good thing.
　　In early November of this year, Liu Cheng announced, will abandon the past Intel mode in favor of learning the "3M strategy", that is the premise of downstream eBook shrinking rapidly, abandon blindly control the upstream industry chain, to further expand the diversified use of electronic ink .
　　The mobile read by sample
　　Left Chi-kin media, the electronic reading enthusiasts, or more accurately, the Amazon Kindle enthusiasts. "I have sought after by every generation of Kindle products, also kept Fudge My friend bought roughly doing my to help Kindle least pull to the forty to fifty users."

　　IPad mini before, left Chi-kin to look at e-books with the Kindle, iPad, travel must prior to the Kindle are installed with a few books home entertainment browsing. But when he used this year, Apple introduced the iPad mini has changed. He expressed in an article about the Kindle new evaluation, "In addition to the PDF of the scanned version of the book in the iPad mini before, he will not read a book with the iPad, but the iPad mini out, its portability and smooth operation me from the change. "carry, the most commonly used reading device has been replaced by the iPad mini, use the Kindle frequency significantly reduce.
　　As a depth reading, left Chi-kin year probably will after reading about 80 books, e-books, half of which is a digital version of the physical book purchased on Amazon, in addition to 10% of the purchase on the iPad e-book . Left Chi-kin, E-ink reader hopeless situation. "7-inch Tablet PC iPad mini-represented reading experience has shrunk, Tablet PC touch experience, reading software, genuine resources, especially support for PDF files, Kindle difficult to match."
　　However, left Chi-kin still recommend that people who love reading, or to have a Kindle. The Kindle brings depth reading experience, Tablet PC, mobile phone equipment so that the LCD screen can not be achieved at some point, you may be willing to hold it, quietly reading a book, at least our fathers, more willing to forward to the E-ink screen rather than the LCD screen. Moreover, it is so cheap, also meal dinner money. "